SPECIALITIES : WOMENSWEAR, CUSTOMISATION, READY TO WEAR
YEAR STARTED : 2015
Aahamori is a label conceptualized by Amrita B Chatterjee, who studied at the Parsons School of Design. The word “Aahamori” means “Very Special”- something Amrita wants her clients and patrons to feel about her creations.
The design experience at Parsons opened up the boundaries and inspired her to look at cultural footprints on garments across Asia and Europe. She likes to work with a vast array of colours and fabrics and this edition presents some of her creations using intricate embroideries to casual but discerning street wear and evening wear. The brand’s designs reflect her strong inspiration through intricate detailing and unique colour palettes. The harmonic blends balances out the traditions with modern world fashion appeals to aficionados and street fashionistas alike.
Amrita’s creations range from traditional ethnic wear pieces to modern, sleek and elegant evening wear. Aahamori was officially launched in Kolkata in December 2015 with a fashion show themed on Frida Kahlo . The clothes and elaborate headgear that were presented reflected the essence of Amrita’s designs – whimsical, boho-chic and fun to wear. If you’re looking for head turning ethnic or western outfits, this upcoming brand is one to keep an eye out for.